How about a green air-purifying grass wall in your apartment? Believe it or not, it’s possible without having a mess thank to these grass panels from Argentinean company Ustatic. The “Wall Grass” is a system of grass rectangular panels, which function with a structural substrate, a humidity retainer substrate with small conducts that warrantee the homogeneous distribution of water in the entire surface, and a basement formed by the grass’ roots, which add support. The grass can be used for decoration or as an alternative for small spaces without a backyard, and is supposed to have the same sir purifying qualities than regular grass. Though it’s still a prototype, the product is actually being produced next year in Argentina, and will probably be available for exportation. The company has even some distributors defined, so those interested can get in touch with them through their website. On the other hand, for all of you who are willing to take the treehugging a little further, the company has also an air-purifying suit planning to be developed in the next year. Details, in treehugger
Archive for October, 2006
Dove Evolution of Beauty – Parody
Published October 31, 2006 Adv , Lifestyle , Viral , video Leave a Comment
video from New Zealand, for Tiger Beer
Nothing seems to inspire innovators more than online dating. Adding to the plethora of new dating concepts, South-African yesnomayB is the world’s first dating site relying on collaborative filtering. The site makes recommendations to members on other members they might fancy.
This is how it works: as a user, you look at pictures of other members, and select yes, no, or mayB. Your favourites are put into your own private ‘blackbook’, while yesnomayB then secretly puts your picture in front of those people, to see if they like you too. If they do, the site will let you know, and contact may be made. yesnomayB signed up 6000 members in its first three months in South Africa alone, and is live in other English speaking countries.
A nice mix of ‘hot or not’, twinsumerism, social networking and some other 2.0 trends, this one feels ready to run with for entrepreneurs and big brands alike. yesnomayB is looking for partners, and the site is set up as a white label, tool.
Agency: Ogilvy & Mather, Budapest, Hungary
A sequence of images drawn on a wall on the back of Etterbeek train station. Drawings by BONOM & LORK.
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