“The legendary Abarth “Scorpion” returns
A great project will be launched at the 77th Geneva International Motor Show: the rebirth of one of the most prestigious brands in world motorsports. Its symbol is a scorpion, and its name is Abarth.
Abarth has always been synonymous with assertive cars, competitiveness, passion and excitement, and it now returns with a new range that will appeal to all lovers of motorsports. Abarth’s first interpretation of the Grande Punto will be on the “catwalk” at the Geneva Show, the first step in an initiative which will later involve other models.
These are the two souls of the Abarth world: racing and standard production.
Visitors to the Geneva Show will also have an opportunity to discover a third field in which the brand operates; a multimedia configurator will illustrate the whole concept of the ‘Abarth Kit’, and the flexibility and wide range of combinations that the brand will offer customers in its conversion kit”