smart

Agency: BBDO, Germany.
Creative Directors: Sebastian Hardieck, Ton Hollander
Art Director: Jake Shaw
Copywriter: Stephan Schäfer

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1 Response to “smart”


  1. 1 Maria January 14, 2008 at 2:12 pm

    I just came across your blog via stumbleupon. You’ve shared a lot of nifty things but this is my favorite. This is a “smart” marketing scheme with a wonderful sense of humor. I definitely had to look twice!


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