creative juice is all about creativity.
Creativity (or creativeness) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts. From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness. An alternative, more everyday conception of creativity is that it is simply the act of making something new. Although intuitively a simple phenomenon, it is in fact quite complex.(Wikipedia)

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  2. Guerrilla marketing:Clubbing in the Barcelona metro

    Commuting can be the most boring thing in the world. But last Friday, the Barcelona metro was the exception from the rule. The city of Barcelona surprised their afternoon commuters with a DJ and a sound system causing at first confusion and then a great party felling in the metro wagons.

    The clubbing event in the metro was arranged by the interactive agency Great Works on behalf of the city of Barcelona, promoting an open-air festival the 5th of July at Montjuïc, the venue for the Olympics game in 1992.

    Agenda (Spanish)

    Best Regards,

    Jens Ammitzböll

    Planner, Great Works

    Mobile +34 637701357
    Phone +34 932173458
    Fax +34 932173458
    Website http://www.greatworks.es
    Address C/ Santa Eulalia 5-9, 08012 Barcelona, Spain

    a festival of new character worlds
    exhibitions, screenings, sonference, symposium
    Haus der Kulturen der Welt, Berlin, Germany
    March 17th – May 3rd 2009

    Please head over to pictoplasma.com and find all the details on the upcoming 3rd Pictoplasma Conference speaker line-up, the animation festival, the first ever symposium and big central group-exhibition, the opening character walk – all and more nicely wrapped and labeled “Prepare for Pictopia!” Festival, undoubtably the world’s best and biggest celebration of contemporary character art ever!


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