Archive for the 'Viral' Category
Published April 20, 2010 Design , Device , Fashion , Hi tech , Lifestyle , Magazine , Music , Street Art , Viral , Web 3 Comments
iCoolhunt is the first location-based social networking game in the intriguing world of coolhunting. Now it’s you who can determine what’s going to be cool – before everyone else.
In streets, bars, parks, museums, parties, shops, scout for whatever is creative and innovative.
iCoolhunt provides you with a mobile tool to catch your “prey”, to share them with your friends, and to challenge other players in chasing down the next big things.
As you climb up the leaderboard rankings, your cool discoveries will be visible among the top prey in the homescreen. You will not only establish yourself as a trustworthy social influencer, but you will contribute to the collective struggle for the evolution of taste. It’s easy, and it’s fun.
Published November 5, 2009 Lifestyle , video , Viral , Web 1 Comment
Agency: BBDO, Germany.
Creative Directors: Sebastian Hardieck, Ton Hollander
Art Director: Jake Shaw
Copywriter: Stephan Schäfer